Why have potential clients send an emailed message, if you either do not have time to respond, or simply do not have the information needed to effectively respond? Once you start to generate leads whether using physical mailers or via the internet, you will want to automatically follow-up and convert those leads to closes, without overcrowding your already busy schedule.

These days, email seems to be the most effective and the least evasive method for contacting potential real estate buyers and sellers. Although almost everyone has an email address, it can be difficult to get potential clients to open your email instead of sending it to spam. A successful agent understands that the proper email followed by the appropriate response is the correct formula for generating leads.

Let’s face it, we’ve all received emails that look like they are from real people, yet they are nothing more than a sales pitch with a structured email and front man. These messages are quickly sent to the trash without ever being opened because the receiver can not tell if the mail is valid or a virus. I invite you to explore the idea that a solid subject is the first step toward eliminating spam confusion. As with most successful agents, once they’ve mastered how to structure the email, it becomes difficult to efficiently respond to every lead, as you generate more and more daily. As if just getting buyers and sellers interested isn’t enough, you are also left with the task of responding in just the appropriate way, that is sure to incentivize and mobilize the prospective client.

Responding to a lead is key to closing, and I submit that only the proper response can close the deal. But don’t leave your leads up to just anyone. If you do not have the right subject lines to your e-mails, your great offer may never reach your customer.